10 Juni 2014

ZOE B Organic Introduces the World’s First Biodegradable Beach Toys: Finally Toys that Clean Up after Themselves

Made from corn sugar, they’ll be eaten by microbes and completely disappear in 2-3 years

Let’s face it: beach toys get accidentally left behind and washed out to sea. That’s why Zoë b Organic has created the world’s first biodegradable beach toys. Made from corn sugar, they’ll be eaten by microbes and completely disappear in 2-3 years when submerged in marine environments, buried in soil, or composted (as opposed to ordinary plastic, which takes about 500 years).

Bildschirmfoto 2014-06-08 um 09.52.36

Yet, while Zoë b Beach Toys were designed with Mother Nature in mind, the mom-owned company didn’t forget about everyday mothers. The set includes a bucket with built-in handles that won’t break off. A sifting lid with geometric cut-outs for learning shapes. Two cups for sand and water play. And one tough, virtually indestructible shovel.

Bildschirmfoto 2014-06-08 um 09.52.02It’s all scaled for toddler-size hands and fits easily inside the bucket for carrying to the beach. In the off-season, the toys are great for the bathtub, and the bucket doubles as a container for crayons and toys. Plus Zoë b toys are BPA-free, and they’re made here in the USA.

MSRP $19.99 For more info: http://www.zoebtoys.com

The Plastic Problem

FACT: Over 15 billion pounds of plastic are produced in the U.S. every year, but only 1 billion pounds are recycled.

FACT: The average lifespan of a plastic bottle is about 500 years.

FACT: At least 1 million seabirds and 100,000 marine mammals and sea turtles die when they entangle themselves in plastic pollution or ingest it.

Bildschirmfoto 2014-06-08 um 09.58.12Valerie Lecoeur, president and founder of Zoë b Organic, decided to tackle the problem right where she finds it every summer: “As a mother of three young children, it makes me sick to see the number of stray shovels and orphaned, plastic beach buckets washed up on the shore. Why not take the technology that’s now available to us and make smarter beach toys that are healthier for our kids and our planet?”


About ZOE B Organic
Zoë b Organic both sells and manufactures sustainable, BPA-free, organic products for babies and kids. They are the exclusive U.S. distributor for Natursutten, the world’s #1-selling, all-natural rubber pacifier. They’re also the maker of The Sleepy Hat and the creator of Kidishes – kid-friendly, tempered-glass dishes from Duralex. The company is committed to providing mothers with well-designed options that are both safer for children and healthier for the planet.

Valerie Lecoeur
Phone: (336) 624 5115
E-Mail: valerie@zoeborganic.com

Source: Zoë b Organic, press release, 2014-06.


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