Timber industry giant Weyerhaeuser Co. is getting into the plastics business, developing cellulose fiber reinforcement for plastics, which could be used in place of glass.
The initial product under the Thrive brand uses cellulose as a reinforcement in polypropylene and the first products are already in the marketplace, including a cutting board that has been a top seller at retailer Target, said Jorge Cortes, market development director cellulose fiber for Weyerhaeuser.
Tags: Industrial Designers Society of America, lumber, masterbatches, virgin PP, recycled PP, pellets, renewable, natural sources, wood product industry
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PlasticsNews, 2013-09-05.
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