3 April 2019

Understanding your customer – In-depth psychological market research on bio-based products

Tailor-made consumer research services for bio-based producers

Renowned nova-Institute and market expert september have joined forces to offer tailor-made consumer research services for bio-based producers. Gain from the combined expertise of two market leaders in their respective fields!

*** SPECIAL: Dedicated workshop on the benefits and potentials of this methodology at the Bio-based Materials Conference in Cologne, 15-16 May 2019 ***

In-depth psychological market research on bio-based products

In-depth psychological market research on bio-based products

Which materials and products do consumers expect in their daily lives in the future?

For which applications will they prefer bio-based products and when will consumers rather make use of things from recycled materials?

What do consumers think about the biodegradation of plastics or the use of CO2  for fuels and mattresses?

Do consumers make a difference between first and second-generation biomass feedstock for bio-based products?

These and other questions keep industry and policy makers busy. Their answers will have great influence on how the European bioeconomy will be shaped in the next decades. Many quantitative and semi-quantitative studies have been carried out over the last few years, but the picture is still not quite clear.

This gap is being filled now by our novel approach. Instead of conducting the xth standard survey, we provide the combined expertise of two renowned specialists in their fields to supply you with the information you really need.

Are you interested? Join us at the workshop or send us an email!

“september Strategie & Forschung”, Cologne, is one of Germany’s market leaders in deep psychological market research. Thanks to extensive in-depth interviews with consumers, it is possible to look behind the scenes of buying behaviour and find connections that remain hidden in online surveys.
september works along three guiding principles which are “professional naivety”, “open interviewing” and a “customer-centric approach”. The motto: “Insight into the Matryoshka: How in-depth market research helps you make the right decisions.”
september works for market leaders in the categories of food, fashion, retail, telecommunication and media (www.september-online.de).

“nova-Institute for Innovation and Ecology”, Hürth near Cologne, is one of the market leaders in the field of market and trend reports in the Bio-, CO2- and Circular Economy, especially in B2B issues. Above all, nova’s market analyses on biopolymers, building blocks and CO2 use as well as GreenPremium research are known worldwide (www.bio-based.eu).
nova-Institute has worked for companies such as: BASF, BMW, Covestro, DuPont, Evonik, Ford, Honeywell, IKEA, Lego, Mercedes, Mondi, NESTE, Porsche, REWE, Teijin, Total, Velux, Volkswagen, WWF.

„Here at nova-Institute, we are convinced that by enriching our comprehensive market knowledge with in-depth psychological market research methods, we and the bio-based economy can gain completely new insights.” Michael Carus, Managing Director, nova-Institute.

For more information, please see our leaflet on these specific services, which you can find here: 19-03-18 Consumer research

For questions, please contact directly nova-Institute’s Managing Director Michael Carus at Michael.carus@nova-institut.de

Source: nova-Institut GmbH, 2019-04-03.


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