‘True Gen’: Generation Z and its implications for companies

The influence of Gen Z—the first generation of true digital natives—is expanding

Long before the term “influencer” was coined, young people played that social role by creating and interpreting trends. Now a…

Full text: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies

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McKinsey & Company, 2018-11-12.

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McKinsey & Company

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