31 Oktober 2012

Study Shows Americans Seeking Biobased Products

Despite growing audience for green products, there is a great lack of awareness of the organic label and its meaning

Seventy percent of Americans say they shop for “green” products on a regular basis. That number is up 10 percent in the last three years, so companies who make sustainable products are taking note that they should address this growing audience. And as the evolution of green products is occurring, new certifications and labels are being introduced. One such certification is the United States Department of Agriculture (USDA) Certified Biobased Product label, an initiative of the BioPreferred Program. Launched in 2011, the program and label already have a 23 consumer recognition score, according to a recent study.

The USDA Certified Biobased Product label verifies that a product’s ingredients come from renewable agricultural materials (including plant and animal, forestry) materials. Since its launch in February 2011, more than 800 products ranging from industrial supplies to personal care products have received certification. The goal of the BioPreferred program is to increase the purchase and use of biobased products through two initiatives: biobased product procurement preference by Federal agencies and their contractors and voluntary product certification and labeling for consumer marketing.

… Full text: www.ibtimes.co.uk/articles/20121031/study-shows-americans-seeking-biobased-products.htm

Tags: household products, personal care products, perceptions, chemicals, BioPreferred Program, petro-chemicals, petroleum-based products, household cleaning, baby care products, long-term health risks, toxins, environment

Source: IBTimes UK, 2012-10-31.


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