Full text: http://www.papermag.com/hm-sustainable-collection-new-2633508776.html?rebelltitem=6#rebelltitem6
9 April 2019
H&M’s New Sustainable Collection Uses Fabric Made From Fruit and Algae
Well known popular brand has established one of the most extensive and ambitious sustainability programs in the fast-fashion market
Since Swedish entrepreneur Erling Persson established Hennes, a women's clothing store that promised affordable, regularly refreshed fashion, in 1947, the…