Hemp-based clothing company CanvaLoop announced the launch of its Kickstarter campaign this week for SLOW Jeans, the company’s debut clothing line featuring jeans made from Himalayan hemp. As a company, CanvaLoop’s focus is on the triple bottom line of environmental sustainability, functional worthiness, and social inclusivity.
“Belonging to a family business that has been in synthetic textiles for over 40 years, I have witnessed first hand the impact of fashion on the environment,” said CanvaLoop founder and CEO Shreyans Kokra, who first started looking at making sustainable fashion material from hemp in 2016.
SLOW Jeans help reduce waste by using the fiber from Himalayan hemp plants, which has grown naturally without human interference for millennia and which utilizes significantly less water than cotton. In fact, by using hemp-based denim, the company found it can save up to 3,500 liters of water per pair of jeans. SLOW Jeans are also up to four times more durable than normal denim jeans.
“When I discovered hemp, I realized about its potential to replace mainstream textile materials as a much more sustainable alternative. The next challenge was to build adequate technology that could convert the hard bark of the plant to super-soft fiber fit for making modern apparel. Once we achieved that through 100% green processing and developed the fiber, we asked ourselves — ‘What is it that we love as much as hemp?’ That’s when SLOW Jeans came into the picture.” — Shreyans Kokra, in a statement
SLOW Jeans are initially available in three classic colors: Black, Indigo, and Sky.
CanvaLoop is an alternative fibres and material science company. They make textile fibres from agri-waste or plants like hemp and banana. Their fibres are eco-friendly, ethically produced and functionally superior. Their mission is to mainstream sustainability by creating alternative fibres.