First roll out of Absolut’s paper bottle launches in the UK

Pernod Ricard’s flagship vodka brand, Absolut, will be rolling out its prototype “paper” bottle from today (25 January), initially in both the UK and Sweden

Made of a mix of paper and recycled plastic, the prototype completely eliminates glass from the design process and marks…

Full text: https://harpers.co.uk/news/fullstory.php/aid/28305/First_roll_out_of_Absolut_92s_paper_bottle_launches_in_the_UK_.html

Author

Jo Gilbert

Source

Harpers.co.uk, 2021-01-25.

Supplier

The Absolut Company

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