12 August 2010

Braskem and Procter & Gamble: World Partners for the Green Polyethylene Supply

Renewable source material will be used in Pantene, Max Factor and Cover Girl products

Procter & Gamble, world leader in the production of consumables, and Braskem, the largest manufacturer of thermoplastic resins in the Americas, became partners for the supply of green polyethylene (PE). The agreement is valid for the world market and will initially involve Pantene, Max Factor and Cover Girl products.

Braskem already supplies thermoplastic resins to P&G in Brazil. Now, it will start to supply the green polyethylene too, which is produced from the sugar cane ethanol, a renewable source, whose main advantage is the reduced emission of greenhouse effect gases (GHE). Each metric ton of green plastic sequestrates and fixes up to 2.5 tons of CO2 from the atmosphere.

The environmental proposal of the green PE is aligned with both companies’ strategy for sustainable development. “The partnership reinforces P&G and Braskem’s initiatives to promote the sustainable development. And we will take these advantages of the green plastic to the end consumer through products of higher added value”, says Gabriela Onofre, director of corporate issues, P&G Brazil.
The product lines with packaging made from green polyethylene will be soon available in the market all over the world. In Brazil, the consumers will see the new material in Pantene hair treatment products.

Being closer to the P&G client has contributed to this new agreement involving the green polyethylene. “Braskem is always seeking to develop solutions that go beyond the clients’ needs. We understand that our green PE is extremely aligned with the products and sustainability proposal of P&G, and for this reason, the agreement happened naturally”, says Rui Chammas, vice president, Braskem’s business unit of polymers.

The development of polyethylene from renewable source is part of Braskem’s strategy of becoming the world leader in green polymers. The plant that will manufacture green polyethylene in industrial scale, located in the petrochemical pole of Triunfo (in the state of Rio Grande do Sul), received investments of R$ 500 million and will be inaugurated in September, with the production capacity of 200 thousand MT per year.

Polyethylene is the most popular type of plastic in the world, especially used in car, cosmetics, packaging, toy, personal care and cleaning industries, among others. As the green polyethylene produced by Braskem has the same characteristics and properties as the fossil PE, it offers the same application versatility.

To read more, see PDF-Download of CEE Packaging – Issue 20!

Source: Braskem, press release, 2010-08-12.


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