LONG ISLAND CITY, N.Y., Jan. 6, 2015 – As Americans “jump start” the new year with coffee in hand, there is an exciting innovation in coffee packaging. This month, White Coffee Corporation introduces single serve organic coffees in a revolutionary compostable BioCup™.
With the growth of single cup packaging comes increased responsibility for waste disposal and White Coffee is committed to be a good steward of the environment. “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint,” says Jonathan White, Executive Vice President of White Coffee Corporation. Now, White Coffee provides the cup in a compostable structure, easy to dispose.
The popularity of the single serve cup is undeniable. According to the Seattle Times, “sales of coffee made in single-serve brewing systems, barely noticeable five years ago, now account for more than a quarter of every dollar Americans spend on coffee to drink at home. By 2018, market-research firm Mintel expects consumers to spend nearly as much on coffee pods as they do on bulk coffee.”
White Coffee presents the line of BioCup™ packaged coffees offered under the White Coffee moniker. White Coffee’s Bio-degradable and Compostable Organic Single Serve Coffee “BioCup™” is available in 11 flavors: Colombian, Breakfast Blend, French Roast, Full City Roast, Mexican High Grown, Peruvian, Rainforest Blend, Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate Morsel.
Consumers committed to “green” packaging will have a large selection of blends and flavors. These certified organic coffees evoke nature and the environment with earthy, deep and aromatic flavors. White Coffee’s BioCup™ is completely biodegradable when aerobically composted.
White Coffee’s “BioCup™” is available in retail outlets nationwide and will be offered in 10-count and 80-count boxes. The 10-count box has a manufacturer’s suggested retail price of $6.99. The cups produced will be 2.0 compatible, for use with the Keurig® system and similar coffeemakers.
About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud of its collaboration with prominent licensed brands. These coffee products are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.
 “Single-serve Coffee Revolution Brews Industry Change,” by Ángel González, The Seattle Times, February 15 & 19th, 2014.