18 Januar 2012

The Rise of the Biobased Economy…

And Why Brand Owners Need to Develop a Strategy in 2012

Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves — compostable dinnerware made from corn, plant-based laundry detergents, and bamboo flooring among them. Coke and Pepsi are now competing to be first to market with a soft drink bottle derived entirely from sugarcane or other plant materials.

The emerging biobased economy even has its own label: USDA Certified Biobased. It’s part of a federal BioPreferred program designed to help grow “green” jobs, stimulate the rural economy, promote energy independence, and prompt a shift to renewable resources from petroleum, helping to manage the carbon cycle.
Launched in February 2011, the label needs a little introduction, given that the term “biobased,” although familiar-sounding, represents more than meets the eye. We advised the USDA on strategic marketing considerations related to the launch of the USDA Certified Biobased label. Here’s a primer — and why you need to be thinking about forming your own biobased strategy during 2012.

… Full Text: http://www.huffingtonpost.com/jacquelyn-ottman/biobased-economy_b_1213795.html?ref=green&ir=Green

Tags: carbon, USDA, bioplastics, biofibers, biobased chemicals, FTC Green Guides

Source: Huffington Post, 2012-01-18

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