Reverdia has joined the consortium ADMIT BioSuccInnovate, an innovative Climate-KIC initiative funded by the European Institute of Innovation & Technology (EIT), along with the Institute of Biological, Environmental and Rural Sciences (IBERS) at Aberystwyth University and other European partners. The Consortium will explore with CIMV, a biorefining company, the use of locally-available lignocellulosic feedstock, such as wheat straw or miscanthus to produce bio-based, biodegradable plastic packaging for consumer markets in association with UK retailer Waitrose and food tray producer Sharpak.
The project is in line with Waitrose’s sustainable packaging strategy. Reverdia contributes its Biosuccinium™ sustainable bio-succinic acid technology to help build a truly sustainable packaging value chain.
Jo Kockelkoren, Reverdia’s Global Commercial Director said, “This venture builds on our market development work and partnership model that spans the entire value chain, from biomass to consumer applications.” David Bryant, project lead at IBERS stated, “We chose Reverdia as they have proven best-in-class sustainable technology and the best LCA, as well as the capacity to deliver and license high-quality Biosuccinium™ today.”
Martin Taylor, Managing Director at Sharpak said, “We are pleased to collaborate with Reverdia and the other Consortium partners. It is only by working together that we can create a sustainable packaging supply chain.”
Karen Grayley, manager of packaging and reprographics at Waitrose said, “The use of lignocellulosic feedstock for the production of bio-based plastic packaging from BiosucciniumTM is well-aligned with the ethos of treading lightly on the environment in the Waitrose way. We anticipate that this project will help contribute to Waitrose’s sustainable packaging strategy for 2020 and beyond and endorse the partner’s collaboration in making renewable packaging a commercial reality.”