18 März 2010

Oculus3D – Cereplast Offer Bioplastic 3D Glasses to Movie Theaters

Motion Picture Exhibitors to Benefit From Greener 3D Eyewear Options

Cereplast Inc., designer and manufacturer of proprietary bio-based, sustainable plastic resins, and Oculus3D, a company focused on film-based 3D projection technology, today announced that Oculus3D will introduce the world’s first biodegradable/compostable 3D glasses as part of the OculR 3D viewing system to movie theaters. Oculus3D’s eco-friendly 3D glasses are manufactured using Cereplast’s bioplastic resins and are expected to be available for Summer 2010 distribution to movie theaters. The news was announced today from ShoWest, the motion picture distribution and exhibition industry’s largest annual expo.

With major 3D movie releases such as “Avatar” and “Alice In Wonderland” requiring more than 10 millions pairs of glasses to be shipped to movie theaters across the globe from each movie, the demand for 3D presentations is growing rapidly. While many theaters collect 3D glasses at the conclusion of each show, damaged glasses, or pairs not returned end up in trashcans and ultimately in landfill sites. The joint goal of Cereplast and Oculus3D is to supply biodegradable/compostable 3D glasses, thereby reducing the amount of harmful petroleum-based contaminants placed in landfills.

The current 3D glasses offered by movie theaters are made of traditional fossil fuel plastic and are not biodegradable. The CO2 emissions for the more than 10 million plastic glasses is equivalent to the harmful emissions generated by burning 50,000 gallons of gasoline or 917 barrels of oil. The Oculus3D eyewear will feature Cereplast’s Compostables® resin made with Ingeo® Poly-lactic acid (PLA). These resins allow for the manufacturing of glasses made of renewable material and create a truly compostable product. If discarded at a compost site, the 3D glasses will return to nature in less than 180 days with no chemical residues or toxicity left in the soil.

“We are very glad to be associated with Oculus3D, a company that understands and is concerned about the environmental impact associated with traditional petroleum-based plastic. Through the collaboration of our joint effort, we can offer the Hollywood community meaningful “green” benefits requiring little effort and providing large impact,” said Frederic Scheer, Founder, Chairman and CEO of Cereplast, Inc.

“By using Cereplast’s resins in our 3D biodegradable and compostable glasses we can now help the entertainment industry reduce its carbon footprint and provide movie theaters with smarter choices for both affordable 3D systems and compatible 3D eyewear,” said Marty Shindler, Co-founder and CEO of Oculus3D.

About the OculR System
The OculR lens provides exhibitors with a 3D solution that works with all standard 35mm projectors, delivering superb quality film-based 3D presentations that are equal to or better than more costly digital options without paying a per-seat or per-show royalty fee. The OculR system, which costs 85 percent to 90 percent less than a digital cinema-based approach, consists of the OculR lens for the theater’s 35mm projector, a “silver” movie screen and low-cost plastic frame or Cereplast based biodegradable linear polarizer eyewear, delivering the finest 3D image at an affordable price. The OculR lens can be installed rapidly, eliminating theater downtime and providing brightness levels of 10-foot lamberts per eye, which equals or exceeds the brightness of most digital and single-projector film systems to ensure flawless 3D performance for exhibitors.

The OculR print format is created by applying an algorithm to the final digital intermediate file to produce a master negative. Release prints are then made using standard lab techniques and costs are identical to making a standard print, making conversion from 2D to 3D a seamless process for the labs, exhibitors, and studios.

Further information
ShoWest
March 15-18, 2010
Bally’s & Paris, Las Vegas, Nevada

Contact
Beckerman Laura Finlayson
Cereplast
Tel.: +1-201-465-80 07
E-Mail: pr@cereplast.com

Rogers & Cowan Sallie Olmsted
Oculus3D
Tel.: +1-310-854-81 24
During ShoWest +1-323-552-68 22
E-Mail: solmsted@rogersandcowan.com

Source: Oculus3D, press release, 2010-03-16.

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