In July, Lavazza returned for the ninth time to Wimbledon as the official coffee of the championships. At the tournament this year, held from 1-14 July, the company unveiled a new 100% industrial compostable coffee capsule, which will be marketed under the brand name Lavazza Eco Caps.
Made with “aroma safe” technology, a self-protection technology that creates a barrier against oxygen to keep the coffee fresh and to preserve quality and taste, the Lavazza Eco Caps are unlike any other compostable capsules on the market. The patent-pending design of the capsules features two layers of compostable material and a coating layer which forms the barrier against oxygen.
“For Lavazza, sustainability is fully integrated in the business strategy,” said Lavazza Group Vice Chairman, Marco Lavazza. “The new Lavazza Eco Caps will replace the entire range of capsules for home consumption in the UK and are in line with the quality standards of absolute excellence that characterise all Lavazza products. The Company is a firm believer in this major investment, which confirms our commitment to sustainable development”.
Compatible with Lavazza A Modo Mio and Nespresso coffee machines, the new innovation sets the brand on a strategic path to replace its entire range of at-home capsules by the end of the year, reinforcing its ongoing dedication sustainability. Sampled for the first time at the Lavazza Air Stream at the Wimbledon Queue, Lavazza Eco Caps and will be available to buy across the UK by November 2019.