Netherlands-based Mediane, the market leader in CPP, LDPE and bio-compostable (PLA) packaging sleeves for the horti and agri market made from clear, transparent films and printed in High-Definition Flexo, is steadily greening up its act.
Mediane is launching its latest development, aimed at further cutting the carbon emission levels associated with their production process, in February 2017: the company is introducing recyclable bio-based plastic sleeves using Braskem’s Green Polyethylene. Using sugar cane-based I’m green™ Polyethylene allows Mediane to significantly reduce the carbon footprint of its packaging, the use of fossil resources without compromising on quality and recyclability. For every kg of I’m green™ Polyethylene used in Mediane’s plastic sleeves, more than 4.5 kg of CO2 is saved.
“It is great to see that by combining Braskem’s I’m green™ Polyethylene and the latest polyethylene conversion technology, Mediane is able to produce a sustainable, high quality and competitive sleeve solution for the fresh produce market,” says Marco Jansen, Commercial Director Renewable Chemicals Europe & North America. “We are confident Mediane will raise great interest from both European and non-European retailers and herb producers with this innovative solution.”
“We are very much aware of the fact that we live in a throw-away culture, and that environmental issues have clearly become more of a concern with both producers and consumers. Therefore, the trend for green living and environmentally sustainable solutions to everyday problems has become important,” says Robert van der Laan, Director of Mediane Flexible Packaging Solutions. “Mediane takes these developments as well as its own responsibility seriously and wishes to contribute to the use of bio-based packaging sleeves and bags. We believe that our future depends on what we do in the present.”
Conical sleeves for packing fresh produce, made out of Braskem’s Green Polyethylene, gwill be introduced by Mediane on the forthcoming Fruit Logistica’17 Show, which will take place on 8, 9, 10 February in Berlin.