30 August 2019

Glitter that won’t hurt the environment

Futamura's NatureFlex offers outstanding technical performance in transparent, coloured, metallised and matt films, made from responsibly sourced wood pulp

Since the launch of renewable and compostable NatureFlex films in 2003, Futamura has helped hundreds of leading retailers and ethical brand owners on their sustainable packaging journey. Not only certified for home and industrial composting, NatureFlex also offers outstanding technical performance.

wImage.phpThe transparent, coloured, metallised and matt films, made from responsibly sourced wood pulp, are so versatile they can be used for a variety of product applications; from coffee capsules, twistwrap and tea packaging to cosmetic grade glitter!

Fast forward to festival season 2019 and we see the launch of Cosmetic Bioglitter PURE, by Ronald Britton Ltd., but what happened in between to get that launch off the ground?
Glitter has received much media scrutiny of late, as it is a microplastic. However, Ronald Britton has developed Bioglitter SPARKLE and Bioglitter PURE, providing nurseries, make-up artists, fashionistas, retailers and brand owners alike with a solution that will not pollute the environment.

Due to the fly- away nature of glitter, Ronald Britton first needed to source a base material they knew they could rely on to safely biodegrade in the natural environment. For this reason they turned to Futamura and its flagship, renewable, compostable and biodegradable NatureFlex™ technology.

Dr Lucy Cowton, Product & Sustainability Manager at Futamura, said; “Futamura has worked closely with Ronald Britton for some time in the development of optimal grades using NatureFlex technology in their unique biodegradable glitter. In addition to a great product match, our companies share a mutual value for product integrity. It is very important to both Futamura and Ronald Britton that our products have independent accreditation. NatureFlex meets the European standard for industrial composting; EN13432 and is certified home compostable by TÜV Austria OK Compost HOME.”

Stephen Cotton, Commercial Director at Ronald Britton added; “In addition to the NatureFlex™ certifications, we have independently tested our Bioglitter™ to prove it biodegrades well in natural environments and have achieved OK Biodegradable WATER accreditation by TUV Austria for our Bioglitter™ Pure product. Bioglitter Sparkle biodegradation is also well progressed in fresh water.”

Andrew Thompson, Technical Director at Ronald Britton went on to say; “These test results and certifications are important to us because we know that our product can often end up in the natural environment – and that’s why we chose to work closely, together with Futamura and their NatureFlex technology in the development of Bioglitter™”.

Since the launch of Bioglitter SPARKLE in 2014, Ronald Britton has been looking to develop a formulation to guarantee a 100% plastic free glitter, with that dream becoming a reality in April 2019 at its launch of Bioglitter PURE. The product has even had recognition from renowned environmentalist, Sir David Attenborough, who wrote to Ronald Britton; “I am delighted to hear that you have developed a biodegradable glitter – and wish you every success with it.”

Bioglitter SPARKLE and Bioglitter PURE are designed for use in cosmetics and comply with all cosmetic and rinse off legislation, including the use on lips in the US. Ronald Britton now also offer Bioglitter ranges suitable for coating, printing and craft decorative applications.

Consumers can be confident that they are purchasing genuine Bioglitter-based products from an increasing number of brands, such as T-Zone, Primark and Monsoon Accessorize, licensed to use the instantly recognisable Bioglitter logo

The transparent, coloured, metallised and matt films, made from responsibly sourced wood pulp, are so versatile they can be used for a variety of product applications; from coffee capsules, twistwrap and tea packaging to cosmetic grade glitter!

Fast forward to festival season 2019 and we see the launch of Cosmetic Bioglitter PURE, by Ronald Britton Ltd., but what happened in between to get that launch off the ground?
Glitter has received much media scrutiny of late, as it is a microplastic. However, Ronald Britton has developed Bioglitter SPARKLE and Bioglitter PURE, providing nurseries, make-up artists, fashionistas, retailers and brand owners alike with a solution that will not pollute the environment.

Due to the fly- away nature of glitter, Ronald Britton first needed to source a base material they knew they could rely on to safely biodegrade in the natural environment. For this reason they turned to Futamura and its flagship, renewable, compostable and biodegradable NatureFlex™ technology.

Dr Lucy Cowton, Product & Sustainability Manager at Futamura, said; “Futamura has worked closely with Ronald Britton for some time in the development of optimal grades using NatureFlex technology in their unique biodegradable glitter. In addition to a great product match, our companies share a mutual value for product integrity. It is very important to both Futamura and Ronald Britton that our products have independent accreditation. NatureFlex meets the European standard for industrial composting; EN13432 and is certified home compostable by TÜV Austria OK Compost HOME.”

Stephen Cotton, Commercial Director at Ronald Britton added; “In addition to the NatureFlex™ certifications, we have independently tested our Bioglitter™ to prove it biodegrades well in natural environments and have achieved OK Biodegradable WATER accreditation by TUV Austria for our Bioglitter™ Pure product. Bioglitter Sparkle biodegradation is also well progressed in fresh water.”

Andrew Thompson, Technical Director at Ronald Britton went on to say; “These test results and certifications are important to us because we know that our product can often end up in the natural environment – and that’s why we chose to work closely, together with Futamura and their NatureFlex technology in the development of Bioglitter™”
Since the launch of Bioglitter SPARKLE in 2014, Ronald Britton has been looking to develop a formulation to guarantee a 100% plastic free glitter, with that dream becoming a reality in April 2019 at its launch of Bioglitter PURE. The product has even had recognition from renowned environmentalist, Sir David Attenborough, who wrote to Ronald Britton; “I am delighted to hear that you have developed a biodegradable glitter – and wish you every success with it.”

Bioglitter SPARKLE and Bioglitter PURE are designed for use in cosmetics and comply with all cosmetic and rinse off legislation, including the use on lips in the US. Ronald Britton now also offer Bioglitter ranges suitable for coating, printing and craft decorative applications.

Consumers can be confident that they are purchasing genuine Bioglitter-based products from an increasing number of brands, such as T-Zone, Primark and Monsoon Accessorize, licensed to use the instantly recognisable Bioglitter logo.

Source: Bioplastics MAGAZINE, 2019-08-12.

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