18 Februar 2019

Consumer Values Drive Demand for the Bioeconomy Specialty Chemicals

The article concludes that identifying upfront the ultimate consumer target market segment and aligning the B2B brand to consumer demand is critical for commercial success

By Bogdan Comanita, PhD/MBA, Principal MarketChemica Inc. and member of Lee Enterprises Consulting, Inc. – Special to The Digest VIRIDISOL®,…

Full text: http://www.biofuelsdigest.com/bdigest/2019/02/05/consumer-values-drive-demand-for-the-bioeconomy-specialty-chemicals/

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