Twinings, one of the leading tea marketers worldwide, has selected Innovia Films’ compostable metallised packaging film NatureFlex NM to wrap its Everyday tea range.
Twinings’ David Parkes said: “As a company we are always looking at ways to lessen our impact on the environment. Using NatureFlex film as the inner wrap in this pack not only protects the teabags but also makes it easier for our customers to reduce their waste through home composting.”
Innovia Films’ NatureFlex NM is a cellulose-based film, manufactured from wood pulp and metallised in-house. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). According to the manufacturer, the material is the only metallised biodegradable film suitable for home composting because of its low metal content which slows the film’s degradation by a matter of days but does not interfere with its biodegradability in any other way. NatureFlex has a renewable bio-based content of around 95 per cent by weight of material. The metallised film has an actual metal content of less than 0.02 per cent. Modified coatings ensure excellent metal lay-down and adhesion providing a very high moisture barrier with a transmission rate of less than 10g/m²/day (38degC, 90% RH). It is this high barrier that keeps Twinings Everyday teabags in premium condition. NatureFlex films meet both the European EN13432 and American ASTM D6400 standards for compostable packaging.
Founded in 1706, Twinings’ trades in high quality teas which are sold in 115 countries.
ASP Packaging Ltd, a Watford based company, provided the certified compostable printing in this flow wrap application for Twinings.