In a report issued last month and translated into English on Monday, Henrik Saugmandsgaard Øe, the Danish consumer ombudsman, said Coke’s marketing of the bottle, which is made partially from plant-based material, did not represent a “true, balanced and loyal overall impression” of the product.
The multinational soft-drink giant is being asked to revise the marketing materials for its so-called PlantBottle packaging after a high-ranking consumer-protection official found that it exaggerated the product’s environmental benefits without offering proof.
… Full text: www.ibtimes.com/coca-cola-company-ko-busted-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits
Tags: Consumer Ombudsman, monoethylene glycol, PET (polyethylene terephthalate) plastic, designation
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International Business Times, 2013-09-03.
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