3 September 2013

Coca-Cola Company (KO) Busted For ‘Greenwashing’: PlantBottle Marketing Exaggerated Environmental Benefits, Says Consumer Report

Trader is supposed to explain more clearly the plant material proportion of the bottle

In a report issued last month and translated into English on Monday, Henrik Saugmandsgaard Øe, the Danish consumer ombudsman, said Coke’s marketing of the bottle, which is made partially from plant-based material, did not represent a “true, balanced and loyal overall impression” of the product.

The multinational soft-drink giant is being asked to revise the marketing materials for its so-called PlantBottle packaging after a high-ranking consumer-protection official found that it exaggerated the product’s environmental benefits without offering proof.

… Full text: www.ibtimes.com/coca-cola-company-ko-busted-greenwashing-plantbottle-marketing-exaggerated-environmental-benefits

Tags: Consumer Ombudsman, monoethylene glycol, PET (polyethylene terephthalate) plastic, designation

Source: International Business Times, 2013-09-03.

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