6 Dezember 2012

Chinese more confident in green, biobased products than North Americans

Though product awareness is low, biobased interest is high throughout China, DuPont survey finds

In China, a new survey released today by DuPont found that 70 percent of urban Chinese consumers expressed confidence in the environmental claims of green products. A similar survey of North American consumers released in 2011, showed that 65 percent of Canadians and 60 percent of Americans were confident that green products are better for the environment.

In the DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products, DuPont found that a majority of Chinese consumers are likely to purchase apparel, personal care, hygiene and household products made from biobased ingredients that offer environmental benefits. These “green” products use ingredients that are composed of biological or renewable agricultural materials, rather than synthetics, and are biodegradable. Since biobased ingredients, such as enzymes, often replace petroleum-based ingredients, they help reduce reliance on non-renewable resources.

…Full Text: http://www.biofuelsdigest.com/biobased/2012/12/06/chinese-more-confident-in-green-biobased-products-than-north-americans/

Tags: green products growth, sustainability benefits, personal care products, personal hygiene, detergents, BioPreferred Program, biobased enzymes

Source: BiofuelsDigest, 2012-12-06.

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