Canon U.S.A., Inc., a leader in imaging and office solutions, has announced an initiative that will combine the Company’s latest environmentally-conscious printer products and solutions under one corporate brand name: Generation Green. As the company announced in its latest press release, some of the products use biodegradable packaging based on limestone. In addition, Canon offers a variety of solutions in its printer products that are integrated into this initiative such as paper saving technology, minimized product packaging, energy saving measures and the industry’s longest-running toner recycling program.
As part of its Generation Green campaign, Canon has also announced the availability of NatureStoneTM product packaging in select ink packs. NatureStone uses biodegradable limestone packaging, which reduces the need for paper and other raw materials, resulting in a 45 percent reduction in natural energy, 65 percent reduction in petroleum-based plastics and 50 percent reduction in emissions that impact global warming.
Generation Green is divided into three product classification categories: Eco-Conscious, Eco-Standards and Eco-Friendly. Among other environmental benefits, the Categora Eco-Conscious used NatureStone packaging, while current PIXMA printers classified as “Eco-Friendly” use Power supply casings made from recycled plastics.
Source: Canon USA, press release, 2008-01-07.