Amsterdam supermarket introduced plastic-free aisle

The world’s very first plastic-free pop-up store has made its debut at Ekoplaza LAB in Amsterdam. If you thought you couldn’t do without plastic food and beverage packaging, think again! You’ll find no fewer than 680 plastic-free organic products in their own special section of the store.

Plastic packaging is used for a few days, but has a devastating impact on our planet for centuries. Ekoplaza LAB and their website www.ekoplaza.nl are just the beginning of their plastic-free movement. Wthey are working towards a plastic-free aisle in every Ekoplaza, and even more!

To Ecoplaza, organic food isn’t just carefully grown and prepared. Their core values are also about health and environmental accountability, and as part of their strongly held corporate philosophy they’ve decided to abandon products that are packaged in one or more layers of plastic. “We’re fed up with it, and so are our customers!”, says the website.

The company found an environmentally friendly alternative to plastic packaging, in the form of innovative compostable biomaterials. And they have taken the first step towards a healthy, plastic-free world. That’s what makes shopping at Ekoplaza different. You don’t have to worry about the hidden side effects of what you buy: what you see is what you get.

wImage.php Ekoplaza LAB was created in cooperation with the British environmental action group A Plastic Planet. And the management at Ekoplaza hopes that other supermarkets in the Netherlands and the UK will soon follow in our footsteps.

Sian Sutherland, the group’s co-founder, sayd: “The introduction of the world’s first plastic-free pop-up store is a milestone in the worldwide battle against plastic pollution.”