Associations representing plastics producers from around the globe–along with other allied associations committed to working toward zero plastics into the oceans–have launched a new website and brand identity today. The new online platform, MarineLitterSolutions.com, and its visual identity reflect the network’s growing number of projects to reduce and prevent waste, keep post-use plastics out of the ocean, increase recycling and foster regional and global partnerships.
The site was launched at the industry’s PolyTalk 2016 event, which brought together a range of stakeholders to discuss solutions to marine litter.
Marinelittersolutions.com provides a central location to learn more about the 185 marine litter projects that have been planned, are underway, or have been completed by the 64 organizations in 34 countries that have signed the Declaration for Solutions on Marine Litter since its launch in 2011. By signing the declaration, each of these organizations voluntarily committed to adopt additional improvements to reduce the effects of ocean pollution.
The website also provides information on the marine litter issue and allows policy-makers, non-governmental organizations, researchers, industry, other stakeholders and citizens to come to one, centralized location to get the latest news and information about industry involvement with the marine litter issue.
“Marine litter is a complex global environmental challenge,” said Karl Foerster, Executive Director at PlasticsEurope. “Effective solutions require that stakeholders work together locally, nationally, regionally and globally. With this new website, we are highlighting how plastics producers and our value chain partners are taking concrete steps around the world to combat marine litter. Plastics must be responsibly used, reused, recycled and finally recovered for their energy value. They should not end up in our oceans and waterways. The new website, accompanied by a new visual identity, shows the determination of our industry to help deliver solutions, and will hopefully serve as a conduit for an increased number of partnerships with others.”
The new Marine Litter Solutions logo depicts the industry’s global reach; the separate waves with their distinct colors represent the different organizations coming together to work toward solutions.
Both the new website and the new visual identity reflect the six areas of engagement that are part of the Global Declaration for Solutions on Marine Litter: raising awareness, research for facts, promoting best policies, spreading knowledge, enhanced recovery and preventing pellet losses. On the website, users can view all projects, or refine their results by region, country or area of engagement. The site also contains an area for news and events and is optimized for ease of navigation across multiple devices.